Integrated Advertising definition in video
Very good explanation how what is Integrated Advertising with a simple video tutorial.
Let’s wait now for the video presenting what is the Native Advertising.
Agency: BBR Saatchi & Saatchi Tel Aviv
Shoe Dating: buy a pair of shoes and get a man for free
Very clever campaign that mixes shoes and men, 2 things that drive girls crazy!
Advertiser: shoes shoes shoes
Agency: Ogilvy Action Kuala Lumpur
Managing Director: Mahesh Neelakantan
Asia Pacific Regional Executive Creative Director: Daniel Comar
Executive Creative Director: Nuno Lemos
Guinness QR code pinte
Good idea from the beer brand Guinness to print a QR code on the pinte glass!
Advertiser: Guinness
Agency: BBDO, New York
Minutes for Sale: interesting way of selling online ads
Minutes for Sale is an interesting online advertising concept inspired by the websites such as the million dollar homepage. Basically Minutes for Sale is selling minutes of exposure on its website. Each advertisers can buy a minute of the day and their website will be displayed during that minute every day!
So it’s meaning 1,440 minutes are available to book on the website. As you can see in the planning a lot of slots have already been booked.
For £30 you can buy 1 minute per day. So it means you’ll get be 6h of full exposure for your website for the year. Clever, no?
I really like the concept but I definitely think the website needs a sexier design. It really looks like an old site from the 90s!!!!
Anyway as we know these kind of concept gets a lot of media coverage at the beginning then if you want to book an ad slot, better to do it now than next year!
Project Re: Brief by Google
Google took 4 very old TV commercial and asked their Creative Directors to reinvent them for the web!
Coca Cola, Volvo, Alka-Seltzer, and Avis have been the selected brands for this concept.
Advertiser: Google